Digital specialist | Experiences that delight

Balance UX, Technical and Business needs

For a product to be truly successful it must satisfy all three areas. With knowledge and skills across the three, I am well placed to effectively communicate with the full range of stakeholders and ultimately make the best decisions for the product.

Data driven decisions

Analytics

I go beyond metrics and KPI’s, using analytics to gain actionable insights that drive great product decisions

Qualitative analysis

Numbers alone will never paint the full story. Time spent talking with and observing real users is how I get some of my richest data.

Analytics

I go beyond metrics and KPI’s, using analytics to gain actionable insights that drive great product decisions

Qualitative analysis

Numbers alone will never paint the full story. Time spent talking with and observing real users is how I get some of my richest data.

End to end software development

Conception

I believe the best ideas come from empathising with your users and this is always my starting point in developing products, new or existing.

Build

A working knowledge of software development allows me to effectively work with technical teams to get the best solutions

Iterate

A great digital product is never done. Once an MVP is in the hands of the users I enjoy the art of learning and prioritising to get to a better product sooner.

Conception

I believe the best ideas come from empathising with your users and this is always my starting point in developing products, new or existing.

Build

A working knowledge of software development allows me to effectively work with technical teams to get the best solutions

Iterate

A great digital product is never done. Once an MVP is in the hands of the users I enjoy the art of learning and prioritising to get to a better product sooner.

Agile, it’s how I operate

Speed

Agile delivers, fast. A well-tuned cross-functional team can turn ideas into shippable product in no time, making it an exciting way to work for the whole team

Learning

Shortening the feedback loop really shifts the focus to continuous improvement. I have always enjoyed evolving and agile lets me continually sharpen the pencil

Flexibility

Whilst I enjoy developing and implementing a good strategic plan, the flexibility agile offers allows me to constantly tweak my approach based on real time feedback and changing conditions

Speed

Agile delivers, fast. A well-tuned cross-functional team can turn ideas into shippable product in no time, making it an exciting way to work for the whole team

Learning

Shortening the feedback loop really shifts the focus to continuous improvement. I have always enjoyed evolving and agile lets me continually sharpen the pencil

Flexibility

Whilst I enjoy developing and implementing a good strategic plan, the flexibility agile offers allows me to constantly tweak my approach based on real time feedback and changing conditions

User centred approach

Empathy

Before building great products we must empathise with our users to truly understand who and what we are solving for

Multiple touchpoints

The focus on the user must continue all the way through the product development process, adjusting through iterations to ensure the product and features resonate with the users.

Empathy

Before building great products we must empathise with our users to truly understand who and what we are solving for

Multiple touchpoints

The focus on the user must continue all the way through the product development process, adjusting through iterations to ensure the product and features resonate with the users.

What else gets me excited?

Outside of digital my other passion is sports - topping my list at the moment is

Surfing

Skydiving

Wakeboarding

Surfing

Skydiving

Wakeboarding

Contact

Want to know more? Get in touch today

matt@mattgibson.online